Not everyone is aware but the word “blog” is actually a shortened form of “web log” and it stands for a website that keeps a log of people’s thoughts, their actions, and their reactions to other people’s thoughts and actions.

Business blogs enable companies to create powerful personal relationships, with their existing and future customers. Blogs not only add a personal and human face to your business but also serves several purposes like providing required and important information about the company to your clients, highlighting your businesses products, services and activities and also attracts new visitors to the website. Many business blogs also keep their readers up to date on industry news and happenings in their specific business sector.

Not only this, a blog can also enhance the website rankings on search engines since search engines love fresh content and lots of incoming links.This means that blogs and search engines complement each other very nicely!

Setting up the blog and structuring it properly is important too, contact James Blake Internet team to assist you on this.

For professional SEO services, please visit our website www.jamesblakeinternet.com. If you have any questions regarding this blog, feel free to post a comment.

Nose reshaping surgery - also known as rhinoplasty - is the UK’s second most popular cosmetic procedure. Rhinoplasty is the single word used to describe a range of surgical steps which re-shape the nose. The results will give the patient a nose that’s more aesthetically pleasing to them and in many cases making them a happier and more confident person.

The James Blake team is proud to have built the website for www.cosmeticrhinoplasty.org. The website highlights the advantages of rhinoplasty and try to inform clients about the surgery which allows them to reach an informed decision based on realistic expectations.

An interview with Luke Durham, Principal Surgeon and Director, provides an insight into this skilled art of cosmetic surgery and reveals how the new website, designed and developed by James Blake Internet, has helped in gaining his customers confidence.

Q1. Can you tell us a little about your business?
A. Cosmetic surgery is literally a “cut throat” business! Our aim was to provide a niche market and simultaneously a platinum bespoke service based on quality and ultra-specialism. Facial Cosmetic surgery is our niche market, the Nose job, face lift, eyelid surgery, neck rejuvenation and ear reshaping are the foundation stone of our company. We are not brokers or agents BUT real surgeons who literally offer ultra specialism. The key is to provide NHS based cosmetic surgery according to our own unique training field of expertise. The “Nose Job” exemplifies this principle combining the art of the Facial plastic surgeon with the science of an ENT surgeon.

Q2.What are your objectives and plans for your new website?
A. My objectives were to develop a web presence that attracted traffic through web design, organic search engine optimization that generate sales leads. A content management system was crucial to allow content flexibility.

Q3. Will you be doing any on-line campaigns to help your business?
A. It is my aim to develop an online marketing strategy utilizing SEO, pay per click, banner ads. These are essential multilevel marketing methods that complement our off line advertising.

Q4. If our customers want to look at Plastic surgery are there any points they should consider?
A. Plastic surgery must not be confused with cosmetic surgery, the two are NOT synonymous. It is vital for clients to realize that many other surgical specialties offer excellent cosmetic service; viz, ENT, eye/ oculoplastic surgeons, maxillofacial surgeons as well as facial plastic surgeons. Our clients request ultra specialists in their respective fields. For example Ear, nose and throat surgeons perform more nose jobs (rhinoplasty) on the NHS than any other specialty combined!! A little known fact.

Q5. Have you got any tips for people who are considering setting up their own business on-line?
A. An attractive and well designed web site is essential. You need to combine the skills of graphic design and web development simultaneously. The whole idea is to generate sales. Page design, layout, navigation, optimization and communication are key. It also helps to choose an URL that describes what you sell, in my case “Cosmetic Rhinoplasty” is included in the URL. The best tip James Blake gave me was that “Content” is king. You literally have to be an expert in your field and this must be reflected in your sales copy.

Q6. How was working with the James Blake Team?
A. I must admit that this is my second and NOT last web project with the James Blake team. I found them a revelation. The ease of communication, attention to detail, expert advice and tips have resulted in a website that truly represents my brand vision and sales ethos. In fact I am hoping to add a blog to my existing website!!

So what are Robots and what do they do? We have all heard of spiders and crawlers for search engine optimisation but for a brief explanation please read the following below;

Web indexing robots are used by many search engines such as Google, Yahoo, MSN and others. These web indexing robots are also known as spiders. These spiders/robots are the tools used by engines to harvest data for their search engines. When you submit your website to the engines, you are effectively asking the search engines to send their web indexing robot to your website so that it can be crawled and added to their database.

We recommend robots.txt files as a great way to keep portions of your site off limits to search engine spiders. For instance, there’s probably no reason for Google to index your personal folders / unwanted folders or your cgi-bin directory, so why waste their time and your resources by allowing spiders to access parts of your site you don’t need indexed.

Making sure search engine crawl the correct parts of your website is a very important part of your SEO plan.

One of the most annoying things when you have a website is that you think you have just received a new lead and a chance to sell and it turns out to be spam! Someone asking you to buy some search engine optimisation (SEO) service in Bulgaria or something (you would of course only use James Blake Internet!!!)

One of the easiest way to stop this is to use a CAPTCHA on your website. This is where you go to register on someone’s website and they ask you to copy the letters and numbers before you press submit. Can be annoying for the user but very important as it shows the company that a human and not a computer actually entered the details and the lead is likely (hopefully) to be genuine.

CAPTCHA is a program that protects websites against bots by generating and grading tests that humans can pass but current computer programs cannot. For example, humans can read distorted text but most computer programs can’t:

The term CAPTCHA (Completely Automated Public Turing Test To Tell Computers and Humans Apart) was coined in 2000 by Luis von Ahn, Manuel Blum, Nicholas Hopper and John Langford of Carnegie Mellon University.

CAPTCHAs have several applications such as
• Blogs - Most bloggers are familiar with blogs that have bogus comments, mainly to help them get search engine ranking. With CAPTCHA spammers are prevented and you can even avoid registration before use.
• Website Registration. All forms and sign-ups that are free should have CATCHA to keep only genuine users signing up !.
• Online Polls. Without CAPTCHA these polls can be easily manipulated. For example in this election if a poll without CAPTCHA asked the question “Who is going to win this election?” Each party could in theory build programmes to keep voting..

There are many other CAPTCHA implementations, some better than others. Please speak to us at James Blake Internet (JBI) and let us guide you

So what are Meta titles, descriptions, keywords etc?

It really is not as complicated as you might think. Let’s start by asking a very simple question will adding Meta titles, keywords, tags, descriptions make your site shoot up the serach engines to the top?

Easy to answer this, no! However don’t give up on them as they do hold importance to search engine rankings and SEO optimisation. The correct Meta titles and keywords will help the major search engines such as Google and Yahoo index your site and understand what your site is offering.

Let’s look at the different functions

1) Meta Title:
This is what it says on the tin, the title! Have a look at the website in the very top left hand corner of the browser window and you will see the Meta title.
What is best to put here? Our advice is simple, put exactly what the content on the page is about.
It should contain keywords, but don’t over complicate this as the title tag will be the first thing on your page.

If we look at the James Blake Internet site (www.jamesblakeinternet.com) at the top of the page you will see
Web Design UK / Website Development / SEO Company UK / Professional website design company

2) Meta description:
This is the part that tells us about the company.
Firstly and most importantly this is a real chance for you to engage and interest the consumer as it might be the first thing they read about your company. Don’t bore them with a load of keywords, the idea is that they will click and visit your site.

Each page should have a description and the key is to tell the audience exactly what’s on the page, ie a summary. This will increase the likelihood of people clicking through.

The description you provide for your page has to convince the person that you are providing exactly what they are looking for. If a user comes to your site and the Title and Description Tags don’t accurately match the content they actually find, you are less likely to be considered a reputable source of information.

The description for a website should be no more than 250 characters
Again let’s look at www.Jamesblakeinternet.com

James Blake Internet Services is a professional web design & development and SEO Company in London UK, We provide Services including shopping carts website …

3) Meta keywords:
Finally the content itself on your pages ! To increase the ranking and occurrence probability on a search engine, words relating to the website /company or business are added to the website.
For example lets look at James Blake site again on the home page content and highlight some of the keywords that relate to our business.

James Blake Internet Services is a leading provider of internet solutions for business of all sizes, offering professional online services from web design and development to complete interactive e-marketing.

Finally
Please remember that whilst useful, Meta tags are not a magic formula and in need to be used in part of a whole SEO strategy not in isolation.

Please feel free to call us on 0845 475 1302 for more information

My marketing manager said SEO doesn’t achieve instant results?

Your marketing manager is correct to a certain degree in that SEO will not have instant results, i.e. if we start a campaign tomorrow your inbox will not be flooded with new leads. SEO is a medium term strategy to make you an on-line leader in certain areas. Generally we at James Blake Internet say we can make a difference within 3-6 months.

If you do need instant results then we would suggest mixing an SEO campaign with a pay per click campaign (PPC). This will help you get the benefits in both the short and medium term.

However we believe that internet marketing needs to be looked at in conjunction with other aspects of your business such as your offline marketing in order to maximise the potential of any campaign.

a) Establish a brand – what does your business really offer? By this we don’t mean fancy design and new logos etc, Is there an area you specialise in within your field and want to tell the World (on-line and off-line). Once this is established then there is a message to spread (online and offline)

b) Once you have established the brand and the message we suggest you look at all your marketing to see if this reflects your message. If you have a current website its vital you look at the design and structure to see if it’s in line with your brand and message. When people hear about your business they often go on-line to see who they will be visiting (even if referred). Does your website convey the message that your marketing (again both on-line and off-line) is saying. Otherwise you will not be maximising the potential of your spend.

c) I would then look at how people will get to hear about your business e.g. How many people will search on-line to find your business or how many people will use the yellow pages etc. If you feel that most of your business comes from referrals then that’s where you should now spend your money. If you think there is a strong percentage that search for your business on-line, i.e. Google, yahoo, Yell etc then this is the market that SEO can capture.

James Blake believe that online advertising should be done in conjunction with offline and not separately. Both need to have the same message as they complement each other.

Success for our SEO team

In terms of examples of success James Blake Internet have a few but I have taken the example below as the website recently was sold on the back of its SEO performance and think it’s a good example of James Blake Internet’s work.

Case Study - Avis Net Curtains - http://www.avisnetcurtains.com/

This is a Net Curtain business that had a small shop in North London. James Blake Internet got the website to teh top page and Number 1 on Google on a variety of the top keyword searches against much stronger and larger competitors (including national brands). The website proved extremely successful and the owner has just been sold to a competitor purely for its SEO value and ability to attract traffic.

James Blake Internet worked with the owner to understand the phrase that we all felt were most important to their business. James Blake didn’t need 1000’s of keywords, they actually just took 15 which initially is more than enough. The key was to get results on 1st page Google for most of them quickly as possible!

All the main SEO terms listed below for their industry they rank on Google 1st Page despite some heavy competition.

Keywords that were used in SEO Campaign
Net Curtains London
Net Curtains
Best Net curtains
Cheap Net curtains
Net Curtains UK
Net Curtains Shop
Net curtains online
buy net curtains
discount net curtains
buy net curtains

James Blake Internet achieved this by the same means as all their sites, having a close working relationship with the previous owner and understanding their business. This enables them to choose correct keywords and measure the effectiveness of our work continuously.

James Blake went out live on Scottish Radio station L107 on Tuesday 13th October!

James Blake was invited to take part in a live discussion on the effect the internet can have for businesses in times of recession.

Some of the key areas of discussion were
a) How important is good web design really to the success of your business
b) How do you market your website to ensure that it is found
c) Do you have to spend huge amounts of money on SEO and internet marketing
d) IS the Internet safe for ecommerce?

The James Blake Director, David Gelb held discussions with the L107 radio presenter in a lively discussion.